— Apps & games —
Sainsbury's
Meet the farmer game
Sainsbury’s were keen to promote that many of their everyday foods - such as milk, chicken and chillies - are all 100% UK sourced. In response to this brief, a series of interactive games were conceived that would be both fun for customers to play, but also inform them on how and where the products have been sourced from.
Concept | Design | Art direction

Cartier
App design
Looking to expand their offering Cartier commissioned the design of an easy-to-use app which would showcase their products in the best possible way. The design would enable customers to view an interactive history, browse product videos and even preview a watch on their own wrists.
Concept | Design | Art direction
Sainsbury's
Augmented reality game
Sainsbury’s were keen to explore the possibility of using AR to enhance their own-brand products and also educate customers on areas, such as, the responsible sourcing of fish. A series of AR concepts were developed using the Blippar platform, alongside in-store POS materials to promote them.
Concept | Design | Art direction

CA
PPM hero game
This game was designed in response to CA’s discovery that their customers were very competitive when it came to their product knowledge. An interactive, three level game was created which encouraged customers to challenge their colleagues and compete for a place on the PPM Hero’s Leaderboard.
Concept | Design | Art direction
ALFIES
App design
To accompany the launch of this new members-only, elite networking website – an easy-to-use app was developed. I was responsible for creating the initial wireframes, then full designs and overseeing the build. Following on from the site and app, I also designed the email marketing campaign.
Concept | Design | Art direction