— Websites —
SCAN
Site redesign
After working on a complete rebrand for Scan - I redesigned their website from scratch. This began with detailed wireframes and then onto full designs for both desktop and mobile. I oversaw the build and continued to act as Brand Guardian for them on a range of other materials.
Wireframing | Design | Branding

Goat
Site redesign
Goat, who dress the likes of Megan Markle and Kate Middleton, required a contemporary new website to showcase their stylish collections. I designed the site by first creating wireframes, then full designs. Built in Magento 2 it was essential to consider this platform throughout the process.
Wireframing | Design | Branding
Ottolenghi
Site redesign
Yotam Ottolenghi is famous for his restaurants and recipe books which provide simple, but innovative dishes. Taking this into consideration, I designed a brand new website for them which included wireframes and designs for both desktop and mobile.
Wireframing | Design | Branding

Electromarket
Website redesign
In need of a complete site redesign and a brand overhaul, I created a new identity for Electromarket and went onto redesign their website. I created wireframes and designs – plus a Style Guide to be used by both the developers and the client.
Wireframing | Design | Branding
ALFIES
Site creation
The launch of this new members-only, elite networking group – required a new brand identity for all it’s marketing materials. Once developed, I then designed the website, creating initials wireframes to base the designs on. Following on from the site, I also designed the app and an email marketing campaign.
Wireframing | Design | Branding

Joma Jewellery
Site redesign
Joma Jewellery is the sister site to Katie Loxton, focusing on high street jewellery. Again there was little in the way of an initial brand so I created a new identity which could be used across the site. It was essential that the two sites had the same functionality, but that their looks reflected their different audiences.
Wireframing | Design | Branding